The following is an interview with Kent Bartley, President, Maviro. The interview text has been left in tact, with only minor grammatical adjustments.
Tonae’ Hamilton: Can you discuss the rebranding of Mattawa Industrial Services and Envirosystems USA as Maviro? What benefits will your customers see with this unification?
Kent Bartley: Both Mattawa and Envirosystems have a long history of providing clients both in Canada and the USA with quality specialty services. We have great people, equipment, and strong safety records, just to name a few of the areas driving our success. Unifying these specialty businesses under one Maviro brand will make it easier for customers to realize they have an opportunity to bundle the service offerings. Of course, by combining some of the overlapping roles and positions we are becoming more efficient and can pass those savings on to our clients.
TH: What is the future for Maviro in North America?
KB: We have very good North American coverage right now with locations in both the U.S. and Canada. This allows us to utilize our resources and expertise to the greatest benefit of our clients. We plan to continue growing in our existing markets, including the expanding Gulf Coast refining & petrochemical market, as well focus as strategic expansion to new markets, both in the US and Canada, where our unique technologies and solutions make us the natural choice for the client.
We’ll have more information about our plans across North America next year. For the moment, we’ll just say those plans are both ambitious and achievable.
TH: What are you most excited to share with your customers about the new Maviro?
KB: We’ve got a huge reveal coming down the pipelines involving a proven technology we plan to introduce into the North American market, not just our decoking service line, so keep an eye out for that!
A significant investment in equipment and technology, strategic alliances with other service providers, pulling together the team of motivated people who are experts in their fields who want to be the best in business…. That aside, is there anything we’re not excited to share about Maviro with our customers? If so, we can’t think of it. Our splash into the greater North American market has been one of the most challenging and rewarding things we’ve ever done. It allows us to provide our brand of service, safety, and passion to a new segment of customers. It doesn’t get much more exciting than that.
TH: As technology evolves and disrupts the industrial services space, how is Maviro positioning itself to capitalize on new methods and tech?
KB: We’re not a huge entity bogged down by bureaucracy and red tape. We are passionate about our service lines and are constantly looking into other business sectors and even other countries for technology that could have industrial applications. We pride ourselves on taking a fresh look at the challenges faced by our customers and coming up with solutions that are faster, safer and more efficient. This approach is already bearing fruit. For instance, we’ve seen significant improvements by pairing our field teams with advanced new technologies to decrease shutdown timelines and improve safety performance.
We’ve always been early adopters of new technologies, so it’s not something we fear. We look at every piece of new technology from the standpoint of improving outcomes for our customers. If there’s a chance a new piece of equipment will help do that, then you can bet we’re looking into it.
TH: Maviro offers a wide variety of industrial services, petro/chemical cleaning, and refinery services. What segment, if any, are you most focused on? Do you see any segments of your services shifting in the near future?
KB: All of them. We want to incorporate our full family of services together under one brand. But as we move forward, we’ll put significant energy into bundling our specialty industrial services like catalyst services (particularly for the growing tubular market), pigging & decoking, and commissioning services.
TH: How does Maviro separate itself from the competition?
KB: Maviro links specialized services with proprietary technology together in a way that nobody else has managed to accomplish. This unique fusion of talent and technology lets us deliver superior turnarounds at a faster, more consistent pace than our competition.
We’re far from being the largest provider out there, which is just fine with us. We’re big enough to offer significant convenience to our customers no matter where they are in the U.S. or Canada. Yet we’re still small enough to adapt to changes in the industry and pivot to new technologies and emerging sectors if the need arises.
Our solid safety record combined with our unique technologies and our expert experience keep clients coming back and new ones looking to try us out. With our 15 locations we cover all of North America.
TH: How does Maviro make safety a priority?
KB: We reinforce a culture that places the safety of our staff and our customer’s people over any task, no matter how important it may be. We will turn down jobs or walk away from projects if we cannot staff it with our A team or if the job compromises any of our safe work practices.
In addition to that, we provide robust training programs, continuing education seminars, a comprehensive benefits package with retirement plans, a hands-on flat management style, and a regular adoption of advanced technologies and equipment which make all of our lives a whole lot easier. We’re confident that we have one of the highest employee retention rates in the industrial sector, which is notorious for its transient workforce.
TH: What led to your position at Maviro?
KB: I saw a void in the industry that needed to be filled. Large public companies are more focused on P&L’s than safety, pride in equipment, and quality of work. They’re not customer centric – they don’t value their people as their single biggest asset. You can stock your warehouses full of the best and newest gear in the business, but if you don’t have qualified motivated folks to run it – you have nothing.
TH: What are the most important decisions you make as a leader of your organization?
KB: There is never a safety decision taken lightly in the organization. We thoroughly analyze every factor going into any decision that impacts the safety of our people on the job. As an executive, it’s important to also ensure Maviro is providing the most value to our customers that we can provide.
Equally important, we simply don’t take every job that falls into our laps. Some projects are simply too unsafe to take on or may compromise the company’s reputation or harm employee morale. Some of the most important decisions we’ve made involved firing clients who didn’t share in our commitment to safety and aboveboard practices.
TH: What does success look like for you?
KB: Success to us means having the highest employee retention rate in the industry, being known as the best value service provider – Equally important is a best-in-class safety record. That speaks volumes about who we are and how committed we are to our employees and our customers.
Lastly, we want to become the first call supplier for more of the industry’s leading oil, gas, and petrochemical facilities.
Tonae’ Hamilton has been a contributor and associate editor to the magazine for two years. She has been writing professionally for almost four years. In her free time, Tonae’ likes to spend time with her three pets, cook, and binge-watch Netflix shows. Tonae' has a Bachelor of Arts in Communication from McDaniel College.
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
- Tonae’ Hamiltonhttps://energiesmedia.com/author/tonae-hamilton/
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