Tips to Fix Your Struggling Sales Team
Whether you are a seasoned business development officer, or you are a VP of a sales team, you are always looking for new motivational tools...
Mike Schepper
Why Your Dedicated Employees are Your Worst Enemy
Someone once told me your enemies are not your competitors down the street underbidding you. Your enemies are your employees. Employees, like anyone else, are...
Low cost / No cost Marketing in a Gas and Oil Recession
“Yesterday it was chickens; today it is feathers,” the owner of a local oilfield supply company said to me yesterday. The barrel is at $49,...
Marketing & Sales in the Oilfields: Three Months of Traveling, Illusions and Beer
Three months ago, I made the decision to pack my bags, rent out my house and move to the Eagle Ford Shale area to do...
Key Things to Consider When Selling and Marketing to Oilfield Businesses
North America’s oilfields are running at full speed, evidenced by the boom in the Bakken, the consistent growth in the Eagle Ford Formation and Permian...