ABILENE, TEXAS — PakEnergy, a leading provider of SaaS business automation technology for the energysector, today announced it has appointed Meredith Clements Roth as Chief Marketing Officer (CMO). Roth, reporting directly to CEO Brent Rhymes, will be responsible for building the company’s marketing automation and lead-generation system, as well as corporate communications, advertising and media relations. Roth already has delivered PakEnergy’s corporate rebrand, which includes a new company name, logo and messaging. PakEnergy, LLC is a portfolio company of Charlesbank Technology Opportunities Fund, a fund managed by middle-market private investment firm Charlesbank Capital Partners.
“Our C-Suite needed a skilled leader who not only could rebuild our entire marketing infrastructure but also had the creative chops to reimagine PakEnergy’s overall brand—Meredith Roth fulfills that mandate, and more,” said Rhymes. “Since assuming the CMO role in April, Meredith already has done more for the company’s marketing performance than the last three years combined.”
“PakEnergy—America’s independent, upstream, and midstream software company—is set to dominate business automation in the energy sector. Full-funnel marketing, revenue generation, and every facet of digital marketing will be deployed to ensure PakEnergy meets that mandate,” said Roth. “A Nobel Laureate gathering in Petra, Jordan; a wind energy NGO launched at Davos by Vestas, Bloomberg, WWF, and hosted by Tina Brown; and serving as Nasdaq liaison taking a private tech company through its IPO and multi-year 58% CAGR run, all are career milestones I’m proud of. But this moment to help PakEnergy realize its market-leader potential is an exhilarating opportunity. I’m honored to have led the rebranding and am thrilled to serve as PakEnergy’s CMO.”
This moment to help PakEnergy realize its market-leader potential is an exhilarating opportunity. I’m honored to have led the rebranding and am thrilled to serve as PakEnergy’s CMO.
